Building a Local Brand
We work with leading bathroom, tile, plumbing and heating company, Bassetts, to elevate its brand beyond the trade audience and protect its position as a consumer brand leader. Part of the internationally renowned Saint Gobain Group, continued sales growth is at the heart of the company’s strategy with communications and PR a key business driver.
What was our approach?+
Our strategy is focused on positioning Bassetts as a true industry leader with the best showrooms, people and products. Our multi-faceted communications approach blends creativity with strategy, effectively targeting consumer, business and trade audiences to drive sales and footfall across its 15-strong branch network. Maximising a range of PR, event and celebrity endorsement tactics for the bathroom brand, we focus on delivering a pipeline of awareness-building media coverage enhanced by digital marketing and social engagement for the company.
What was the impact?+
We are proud that our work has provided Bassetts with the reputation it so deserves, successfully positioning the company as a market-leader that values customer service and innovative high quality products
Extensive media coverage, including TV, radio, newspaper, consumer lifestyle, property, business and trade coverage is firmly aimed at growing retail footfall and healthy sales growth amongst the highly valued homeowner demographic. We also assist the company in ensuring its efforts do not go unnoticed within the industry resulting in winning numerous national and local awards.
“We have been working with the team at Jago since 2012 and value their strategic advice and focus on delivering quality media coverage for Bassetts. As a leading national bathroom brand it is important that we chose a strategic and reputable PR and communications partner. Jago are not only creative and proactive, they are also extremely thorough in understanding our business and in helping achieve stand out for our brand in the media and we consider them to have played an integral part in our success.”
Julianna Andrews, Bassetts