Our ongoing work with Balloo Inns began in 2013 when the company engaged Jago to raise awareness of its distinctive offerings, unique destinations and local food provenance of each of its award-winning restaurants.
What was our approach?+
Through a blend of consumer PR and partnership, our campaigns aim to keep Balloo Inns’ high quality local offerings firmly in the media spotlight. This has included profiling, broadcast PR, social media strategy, creative events and national destination PR campaigns for the multi award-winning hospitality group that has put County Down on the international culinary map.
What was the impact?+
Our all-Ireland PR campaigns have delivered high impact with our first campaign generating over 110 feature and news pieces secured on TV and radio stations as well as widespread national newspaper, consumer lifestyle, online, business and trade media coverage.
“Strategic, professional and passionate, Jago are a pleasure to work with. They are highly creative and proactive, developing new angles that help to convey the development of our company and continued expansion with the greatest possible impact. Most importantly it is a partnership that has delivered excellent results for Balloo Inns.”
Jennie Sweeney, Director, Balloo Inns