Staying Out of the Shade
Building national and local awareness for this long-established, highly respected family company was a key goal of our work for Hughes Mushrooms. Carefully targeted communications, PR and social media campaigns focused on creatively profiling its already excellent reputation as a leading national mushroom producer providing high quality products to consumers via the UK’s top supermarket retailers.
What was our approach?+
Our dedicated PR strategy integrated high quality content to maximise awareness for Hughes Mushrooms’ products and partnerships across tiered media targets in the UK, complemented by digital marketing, CSR and social media activity. Working closely with the company and relevant leading retail partners, our high profile PR campaigns aimed to provide a strong platform for continued growth.
What was the impact?+
Strong media profiles and coverage clearly demonstrated Hughes Mushrooms’ leadership in the UK mushroom market, with extensive TV, radio, national print and online coverage featuring the company’s growth and development. This was complemented by food and retailer coverage in FMCG trade titles including The Grocer and Food International. Creative content across Hughes’ social media channels, including Twitter, Facebook and Instagram, resulted in initial significant follower growth and engagement.