Jago Appointed as New Consumer PR Practice for Tourism Northern Ireland
Belfast-based national and international communications and PR practice, Jago, has been appointed by Tourism NI to support its consumer PR in Northern Ireland and the Republic of Ireland, following a competitive tendering process. Jago will work alongside Tourism NI’s in-house teams in Belfast and Dublin.
Tourism NI is responsible for the development of tourism and the marketing of Northern Ireland as a tourist destination to domestic tourists, from within Northern Ireland, and to visitors from the Republic of Ireland. Jago will work strategically to support this activity through a full range of integrated communications services.
Established in 2012, Jago is a multi award-winning practice committed to strategy, insight and creativity, delivering real impact and measurable commercial value to consumer and corporate clients and achieving both national and international reach.
With Tourism NI’s mission to build the value of tourism to the local economy and champion the development and promotion of the Northern Ireland experience, Jago will support this ambition through strategic and insightful consumer PR campaigns and digital influencer marketing.
Shona Jago-Curtis, Director of Jago, commented: “We are delighted to have won the Tourism Northern Ireland consumer PR brief and are passionate about bringing Northern Ireland products and experiences to life for consumers in both traditional media and the digital arena.
“Jago has experienced a significant period of growth over the past year and securing a prestigious account with one of NI’s best known organisations is evidence of our team’s strength and depth of knowledge and capabilities.
Shona added: “We have considerable experience of tourism PR and broad consumer, corporate, national and international communications, and we look forward to applying our expertise to our own domestic tourism organisation.”
Tourism NI Chief Executive, John McGrillen said: “We have been welcoming record numbers of overnight visitors in recent years however tourism is a fast moving and highly competitive industry that requires continuous marketing and investment. Tourism NI’s ambition is to help deliver a £1 billion tourism industry by 2020 and create jobs and economic opportunity across Northern Ireland. I am confident that the team at Jago Communications has the experience, energy and expertise to assist us with our plans and encourage even more visitors to experience why Northern Ireland is a must-see destination. Tourism NI looks forward to working with Jago on impactful consumer campaigns across the island of Ireland.”