Shaken not stirred: Introducing our new brand identity
We’ve shaken things up around the Jago HQ recently, creating a new brand identity and website, positioning us more accurately as the Jago we’ve evolved and grown to be.
While we’ve sharpened and simplified our name to Jago and have a fresh look, our new brand identity simply reflects who we are today…and our focus on helping clients to achieve and exceed business objectives remains unstirred.
With this sentiment at the forefront and mindful that our current branding and positioning was no longer doing us justice, we decided to make a change and embarked upon a branding journey. Over many cups of tea, bags of Haribo and an endless supply of cocoa goodness, we took a long, hard look at Jago – our past, our present and most importantly, our future.
Let us be clear. We are very proud of the Jago brand we’ve built up over the past four years and have continued to evolve since being founded by myself in 2012. My previous national career experience both consultancy and client-side as European Communications Director in London provided firm foundations for the inception of Jago Communications.
In only four short years, our communications and PR practice has gone from strength to strength and we have had the pleasure of working with a broad variety of local, national and international clients, and have made many friends along the way. Numerous award wins have demonstrated that our campaigns are often best in class and this industry recognition only spurs us on further. We are incredibly grateful to our clients and supporters who have helped shape who we are today.
Growing from a cast of one (me!), our team is now five-strong, consisting of multi-skilled communications professionals who each embody the Jago brand. As a full service communications practice, we provide expertise to a growing client base ranging from start-ups to international brands through deep insight, expert storytelling, creative delivery and measurable impact. Our strong consultancy and client-side background enables us to provide a range of services to really make a difference and deliver significant value for clients and partners.
One of the most important assets we have as a company is our brand. Properly executed and communicated, a brand represents what we stand for, is clear on positioning, values and purpose, and distinguishes us from competitors. The new identity is a contemporary way of expressing our brand with a bold ‘shard’ theme that symbolises dynamism, cut through and our drive to GO beyond for our clients.
Our new tagline, ‘Go Beyond’ is about creating work that delivers real impact, measurable commercial value and stand-out work for our clients.
The new fully responsive Jago website gives users an engaging experience while understanding all that we offer for clients and most notably, our case study section is proof of our partnership with our clients and takes visitors on a journey through some key work we have delivered throughout our four year history.
Our distinctive new brand identity including our new colours, logo and ‘shard’, are unique representations of our company and ensure we stand-out visually. Despite the new look and feel, we are still the Jago we’ve always been. The only difference is we now have a top-class brand identity to match our offering.
We would like to thank the team at HNH Digital, who work with world class brands including The Independent, Bauer Media and London Evening Standard, for providing us with an equally cutting edge design, identity and website. We are delighted with the outcome!
This is a new chapter in our story and we are very much looking forward to the future growth and evolution of our communications and PR practice. We are excited to unveil our bold and modern brand identity and for what’s still to come for Jago – watch this space!