Our public relations (PR) clients span a diverse range of markets from energy, retail and travel to IT, restaurants and entertainment. Despite the different markets, our strategic, targeted public relations campaigns have the same ambition: to get people talking and make the brand stand-out.
The age of the traditional press release as the sole tactic to gain media coverage, highlight accomplishments or share news, is no more. To help position and tell the story of businesses, organisations and individuals, traditional PR and online methods are blended to effectively reach customers, employees and stakeholders.
Our experience and knowledge enables us to adapt approaches to reflect current and upcoming trends as well as changes in communications practices as the field ever-evolves.
Target audience research and insights inform our strategies and we actively embrace new and different ways of engaging with key audiences. Cutting through the noise is imperative, through inventive, ambitious, attention-grabbing campaigns involving news generation, feature placement, media relations, social media engagement, experiential events and much more.
Identifying and creating newsworthy stories and managing the media agenda is second nature to our experienced team. Having built solid relationships with media titles and journalists in NI, UK, Republic of Ireland and globally, we are trusted, well respected and often the first point of call for journalists looking for comment and opinion.