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Lydia Stevenson - Jago - Communications Executive Lydia StevensonCommunications Executive

Upcoming Social Media Trends in Creative Industries

The creative industries, whether they be in arts, music, fashion, or Communications and PR, are living in a fast-changing environment which is continually expanding – especially across digital landscapes. Here are a few upcoming social media trends to keep in mind in 2018, ensuring that your creative concepts stand out.

1. The rise of the maker culture

The ‘maker culture’ relates to how companies will used devices to bring their target audiences into the creative process. Augmented reality has already begun in mobile gaming, but will continue its growth through social media platforms for audiences to interact with campaigns through special filters. As a stepping stone, Google Pixel’s partnership with Vogue UK displayed augmented reality stickers for the audience to place clothes on models. Coupling this with a pull-out sticker set showed how traditional and digital, creative and technology, can go hand-in-hand.

2. Increasing popularity of Instagram stories

Currently, over 200 million people use Instagram Stories each month – 50 million more than those who use Snapchat. By the end of 2018, it is predicted that nearly half of all Instagram users will be interacting with Instagram stories, both creating and viewing them. This means that creative companies aiming to connect with their target audience must take the time to master the Instagram Story, or risk missing out.

3. Influencer marketing is on the up

Over 90% of companies who carried out influencer marketing strategies last year noted success in their campaigns. In 2018, social media-based influencers strategies will be used more and more to connect with audiences who tend to ignore traditional media, connecting to new audiences and improving connections with existing audiences.

4. Focus on Generation Z

Goldman Sachs’ recent study revealed that Generation Z will become more valuable to creative companies than millennials. With the oldest Gen Z audiences aged 22, they have recently entered the workforce and will have a surge in increased buying power. Creative companies should aim to invest in platforms loved by this demographic, such as Instagram and Snapchat.

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Upcoming Social Media Trends in Creative Industries

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