Dalata Hotel Group
Dalata Hotel Group PLC is Ireland’s largest hotel operator with a growing presence across the UK and Continental Europe.
As its portfolio of Maldron and Clayton Hotels increases, Jago has been there to tell the story of hotel openings in cities like Glasgow, Manchester, Liverpool, Brighton, Dublin and London. We created true difference through creative content strategies, national media relations, consumer PR, influencer marketing and unique activations.
Jago generated an incredible 767 pieces of media coverage within one week from this integrated campaign.
One consumer PR campaign in particular cast a spotlight on the rise of inter-generational holidays and how Clayton Hotels are perfectly set up for extended family holidays. Jago generated an incredible 767 pieces of media coverage within one week from this integrated campaign.
Dalata also tasked us with elevating its employer brand and internal communications, attracting talent and retaining the best. A central tactic has been the introduction of the Dalata Difference, the company’s internal e-newsletter, driving engagement across the group.
