Investment Fund for Northern Ireland
The £70m Investment Fund for Northern Ireland is one of a series of nations and regions investment funds launched by the British Business Bank.
...total reach of almost 9 million people
The earned media coverage we generated had a total reach of almost nine million people. During the launch period we obliterated our KPIs to deliver one of the British Business Bank’s most successful fund launches. This included a clear content and media relations strategy, with wide-spread broadcast interviews to create real impact.
We’ve kept the awareness of the fund high on the news agenda through a series of innovative tactics to reach the target audiences, from deal announcements, video case studies, strong media relations, op-eds and long-form features.
