Kukoon Rugs
Kukoon is Ireland’s largest rug retailer and Jago was tasked with building awareness of the retail brand to build trust and drive sales, as the domestic market is set to surge in value from €101.2million in 2023 to €131.3million by 2028
We’ve raised the bar on their brand awareness through a full range of communications services including communications strategy development, strong media relations, impactful influencer marketing, cut-through consumer PR, content creation, broadcast communications and employer brand work.
We introduced Kukoon in style to Irish media with a housewarming launch event in Dublin.
Other highlights have also included launches with major retailers, EZ Living and Woodies, along with our work telling the stories behind creative collaborations between Kukoon and a range of leading artists and brilliant designers.
Our work has contributed to Kukoon posting record financial results as they more than doubled their profits, and we are looking forward to seeing this brilliant retail brand continue to go from strength to strength internationally.
