One Young World
The One Young World Summit brings together the brightest young leaders from 190+ countries and 250+ organisations to accelerate social impact.
Belfast was chosen as the host city in 2023 with previous cities to host the summit including Johannesburg, Munich and Pittsburgh.
With an impressive reputation for the calibre of world-famous participants, we worked alongside the leadership team in London and a range of city stakeholders to develop a yearlong strategic PR & communications plan to drive awareness of OYW, its significance, impact and legacy.
We secured 410 pieces of dedicated local, national and international media coverage.
Our plan set out to showcase Belfast and Northern Ireland as a world class destination, inspire future leaders, engage corporate, consumer and youth audiences across Northern Ireland, and contribute to the global media coverage target via a high-level media relations strategy.
Jago secured 410 pieces of dedicated local, national and international media coverage including front page and full-page spreads across print media as well as leading TV, radio interviews and online articles dedicated to One Young World – smashing PR Key Performance Indicators (KPIs).
With broadcast coverage from BBC, ITV, Sky News and RTÉ, to key national publications including Daily Mail, The Independent, The Irish Times and BBC Radio 1.
We managed media accreditation and managed multiple interviews with key One Young World counsellors including Queen Rania of Jordan, Rio Ferdinand, and Bob Geldof.
