Building Communications Excellence for Gilbert-Ash
Working in over 143 countries across the globe, Jago works with UK construction, refurbishment and fit-out Gilbert-Ash to communicate its unique, award-winning approach in Northern Ireland, Great Britain and internationally.
What was our approach?+
Jago developed an in-depth communications strategy focused on raising awareness of Gilbert-Ash’s international expertise, stand-out knowledge in niche sectors and UK landmark buildings. Additionally, we strive to build its employer brand in Northern Ireland within a competitive market. Jago supports the company at a strategic level, assisting in developing and promoting a clear unique brand positioning. From tapping into macro-industry trends to featuring Gilbert-Ash’s innovative projects and approach, a range of communications tactics continually position Gilbert-Ash as a leading voice within the sector.
What was the impact?+
The company was crowned UK Contractor of the Year in 2018. This accolade strongly positions Gilbert-Ash at the forefront of the industry, generating leads and business. We secured a full range of media opportunities in target outlets including BBC Business Live reaching a global audience of over 11m and in-depth features in leading industry magazines such as Construction News and Construction Manager. Regionally we have emphasised Gilbert-Ash’s strong commitment to driving the industry forward, including worthy partnerships with women technology organisations. Gilbert-Ash’s growth in the UK is exceptional, with the company posting a 50% increase in pre-tax profits to more than £2m, with an overall turnover of £165.5m in 2017.