What was our approach?+

We developed an integrated communications and PR strategy centred on an interactive schools competition to find Ireland’s Best Young Sports Analyst. With the aim of engaging both decision-makers and pupils, the campaign sought to build Niavac’s profile as a leading provider of education technology that improves performance. We enlisted an ambassador, sporting legend, teacher and Sky Sports pundit, Peter Canavan, to bring additional credibility to the competition.

What was the impact?+

The approach increased sales of the interactive technology by building significant school relationships for Niavac. It achieved extensive national media coverage, with a combined reach of 5.9 million, each piece featuring a clear call-to-action and driving traffic to a dedicated campaign website. Digital and influencer marketing was an additional core component of the campaign alongside an intensive social media campaign.

The campaign won the Gold Award in the NI CIPR PRide Awards in the Education Communications Campaign category, as judges commented: “This creative campaign was perfectly executed, had clear targets and used a wide range of tactics to deliver results.”

“This was an impressive, well-organised and highly effective campaign. It was a PR masterstroke to include Peter Canavan as our brand ambassador, therefore giving us extensive profile throughout schools across Ireland. The campaign brought Niavac to the fore with regards to any touchscreen sales in the education market and it really helped our field sales people by building strong brand awareness, also helping immensely in establishing a network of contacts throughout all schools.”

James Conlon, Managing Director, Niavac