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Michaela Diamond Michaela DiamondCommunications Executive

Jago Shines A Light On The Importance of Employer Brand – Powered By Talent

In Northern Ireland, unemployment rates have been recorded as the lowest in Europe over September to November last year. The latest labour market data released stated that over the last quarter, there were 2,000 extra people in employment, bringing the total number in the workplace to 845,000.

This is a significant milestone for NI, however, the ability to retain your employees after the hiring process is just as important and can be overlooked by many businesses.

In today’s rapidly growing and changing economy it can be common for millennials to look elsewhere and companies may find it difficult to retain young talent. A report from Deloitte (2018) stated that 94% of executives and 88% of employees believe a distinct workplace culture is important to success.

All companies have, consciously or otherwise, an employer brand. It is how a business positions themselves in the market, enabling recruitment, retaining and engaging fresh talent. A strong employer brand is essential for every company to create a culture that candidates may be attracted to and establishes credibility.

In order to build a strong employer brand to be implemented, it starts at the top and must be communicated effectively downwards in all areas of the business. A business must create a strong and authentic message, this is important as it will be what your brand is known for. This message will then be weaved throughout its culture and a company’s most important asset – its people.

Microsoft is a great example of how to excel at employer branding. The company uses Twitter to showcase life at Microsoft with a dedicated hashtag, it features the daily life of an employee to attract millennials. For any business to strive in their market a strong employer brand enables those outside the business to understand it’s vision and culture and is not to be underestimated.

If you are interested in understanding how to grow your employer brand through communication, join us at our discussion at the Powered By Talent conference from 11.30am to 12 noon on Wednesday 22nd May.

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