Shona has been working in PR and communications for twenty years, initially working in London advising companies ranging from start-ups to international brand leaders.
A highly experienced senior communications professional with strong strategic expertise and proven corporate and consumer PR capabilities, Shona has significant PR experience gained in delivering creative, effective and award-winning integrated communications campaigns for a range of brands.
She has both agency and client-side experience having been European Communications Director for an international organisation prior to returning to Northern Ireland in 2005.
Before setting up Jago, Shona directed and managed a range of consumer and corporate communications clients whilst serving as Board Director at an award-winning consultancy.
Shona has delivered successful PR campaigns for a range of national and multinational companies and her client track record is wide ranging from Apple, Accor Hotels, Microsoft to BP, Cancer Research, Subway and VisitScotland.
Shona is a graduate of the Ulster University with a BSc. (Honours) in Communications, Advertising and Marketing and was International Marketing Student of the Year in 1994. She is Chartered Institute of Public Relations (CIPR) and Chartered Institute of Marketing (CIM) accredited and is a Member of the Institute of Directors (IoD).
When not flitting across the UK spreading the Jago gospel, Shona can be found on one of Northern Ireland’s stunning beaches in all weathers or hiking the lower reaches of the Mourne mountains. Failing that, she will be eating out, taking a yoga class or hitting the dance floor.